Goal of SEO-Search engine optimization

The main goal of seo is to get quality of traffic to website from search engines.

why Search engine optimization is important?

• It increases the traffic to website .
• Helps to optimise the website content with search engine. 
• Improves the user enguagement at website
• Helps business keywords to get the rankiing at search engine
• Keeps brining customer for long time.
• The best return on investment.

Types of SEO:

1.White Hat Seo

2.Black Hat Seo

SEO Activities:

1.On Page Optimization:

• Keyword Analysis
• Title Tags
• Meta Tags
• Alt Tags
• HeaderTags
• Site Map
• Robot.txt
• Content optimization
• page Speed Analysis
• Website Rank Alexa

2.Off Page Optimization:

• Directory Submission
• Url Submission
• Forum Posting
• Blog Posting
• Article Submission
• Social Book markeing
• Link Exchanging
• Photo Sharing
• Video Sharing 

Useful Tools:

1. Keyword Planner
2. Nail Patel-Ubersuggest
3. Moz.com
4. Keyword Every where
5. Semrush.com